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     Beyond the taboo: breastfeeding in public

Young parents like to go out with their baby. They consciously look for places where they are welcome with their little one. Still, it takes some creativity and assertiveness to breastfeed your baby* in a crowded coffee shop or restaurant, because in 2021 there is still a taboo on breastfeeding or breast pumping in public**. And that is exactly what we, at Elvie, want to put an end to by encouraging breastfeeding (and pumping) in public - so that women can feed their children whenever, and wherever, they want to.

Breastfeeding is a natural process that requires a certain run-in period and therefore a lot of patience and skill. Especially when breastfeeding out of the home, lots of factors such as the other person's gaze, the unfamiliarity, the unpredictability, the potential for milk leaks, etc. create a lot of uncertainty and unnecessary stress when parents are out and about with their little one. Especially when the baby needs to eat (or the mother needs to pump). And this while it should actually be the most normal thing in the world.

Elvie believes that all mothers should be able to breastfeed or pump in public without doubts or the need to go home. Or worse: staying at home to avoid the stress that comes with it all. In this way, we want to make sure that all mothers can breastfeed for as long as they wish - in and out of the home. 

"It’s always been our belief that every mother, parent, and family should be able to choose how and where to feed their baby— without judgment or restriction. Likewise, parents should always have the freedom to be out and about without worries. By installing this purpose-built breastfeeding bench and launching the Breast Places website, we hope to truly support mothers of young children to breastfeed or pump in public— while fulfilling our core belief in the process.” Tania Boler, founder of Elvie.

"Parents help their children grow up. Feeding them is definitely part of it. Breastfeeding, especially at the beginning, can be up to 12 times a day (sometimes more). Whether it is in the shopping street, at home, in the library, on the train or in an amusement park ... when a child gets hungry, it should be perfectly normal for mothers to breastfeed their children." Nele Wouters, spokesperson Opgroeien, Kind en Gezin.



Breast Places: carefree (breast) feeding  in public

Breast Places is for all young parents who are out and about and quickly want to find a spot to feed their child or breast pump, without fear or judgement..

The map below shows all the Breast Places (coffee bars, cafes, restaurants, brasseries, shops, etc.) where young parents can find extra facilities to feed and nurse their babies in peace and quiet. Just about any public place can apply to become a Breast Place, because it doesn't require any major adaptation. A friendly face and a cosy place are enough. 


Are breastfeeding mothers and their hungry babies extra welcome in your establishment? 

Click here to register your establishment as a Breast Place or email us at elviebreastfeedingfriendly@gmail.com to register your establishment

Elvie’s Breast Places:




* Femtech brand Elvie wants to tackle the taboo surrounding breastfeeding in public. They believe that breastfeeding is the most natural thing in the world and that mothers should not feel inhibited in any way.