Society is more open to discussing women’s health concerns that ever before, right? Well, today we’re sorry to report that there’s still a long way to go before decades-old taboos are well and truly busted. Why?

At this year’s Edinburgh Fringe Festival we wanted to raise awareness of incontinence and the negative impact it has on the lives of millions around the world. Our original plan was to fly a vagina-shaped blimp and host an educational pop-up. 

But the Council decided that vaginas are too fringe for Fringe and ended our sponsorship. 

And so, our loveable blimp, Fanny, is currently grounded and lonely in a field just outside Edinburgh.

If enough of you show your support we’re hoping the Council and the Fringe festival will see that vaginas aren’t so bad afterall and allow us to fly Fanny over Fringe to raise much needed awareness about incontinence.

Use the hashtag #LetFannyFly, sign our Change.org petition and share it with your friends. 

But hurry, Fanny only has enough juice to fly for 48 hours and the countdown is on! 

You should also know…

Around 1 in 3 women and up to 80% of expectant or new mothers are affected by incontinence. It can cause pain and lead to incontinence, something which can be deeply embarrassing and socially isolating. But the good news is that often simple exercises called Kegels can help treat it in as little as four weeks. These can be done from the comfort of your own home and work by strengthening the pelvic floor which can improve bladder control.