Elvie's mission is to create extraordinary products that improve women's lives. We combine research and innovation to transform the way people think and feel about themselves.

Who we are

Tania Boler, co-founder and CEO, is a passionate advocate for women's issues, having published extensive research and several books. She started Chiaro out of a belief that advances in sensor technology and connected devices can help make women's lives better.

Alexander Asseily, co-founder and Chair, is a successful entrepreneur who – amongst other things – started Jawbone - the market leader in wearable technology. Alex helps us create products that capture people's imagination whilst combining the best of engineering, science and design.